THE Sullivan and Brady edifice is crumbling. Just as Samson pulled down the Temple of Dagon from within using his innate power, so a teenaged girl with great strength of character has laid bare how Karren Brady controls the club.
Amilah (the name roughly translates as “doer of good deeds”) posts on Twitter under the handle @MemberOfJSB and launched a thread on Sunday detailing how a desire to make becoming a mascot cheaper was first ignored, then turned against her. To summarise, Amilah was appalled at the £700 cost of being a matchday mascot and having been accepted onto the Junior Supporters’ Board (a sub-group of the Official Supporters Board) made it her goal to do something about it. A presentation she made was ignored, club minutes weren’t accurate and despite a request to do so weren’t changed to reflect her comments.
As a good fan representative, she asked for more information from the club. It was denied. Insult was added to injury when despite a four-month blackout from the club three mascot places were announced “following positive and continued discussions with our Junior Supporters Board sub-group.” Further emails were also ignored.
Leaving aside the issue of how expensive mascots are and how it reflects Brady’s desire to remove West Ham from those without substantial cash reserves, it highlights very nicely what we have long said about the OSB – it isn’t transparent, democratic or independent – and it serves Brady not the fans. Independent Supporters’ Associations Hammers United and WHUISA were absolutely correct when they refused to engage.
With the news that the Vice Chair refuses to give up her Sun column it would appear the Baroness has cemented for herself a role at the club where she is isn’t accountable to anybody, not even the owners. Her creation, the OSB, invented as a method to shield her from fan opinion shares many of her qualities. Fans have long despaired at the haughty, charmless and spiteful social media proclamations from OSB Chair David Baker, seeing them as reflective of the tone of his boss. They are completely correct to do so.
Brady cannot survive this latest exposé of her methods – the mood music emanating from the club is more Walls Come Tumbling Down than You’re the Best Thing. Chair and owner Sullivan should grow a pair and get rid of her now. Following a period of introspection, (we recommend nothing longer than two minutes) he should reflect how he himself created the monster and then take the long-awaited decision to sell up.